Marion Debruyne

Dean of Vlerick Business School

Marion is Dean of Vlerick Business School, Full Professor and Partner of Vlerick Business School.

She was Director of the School’s Masters programmes and Programme Director of its Product Management executive course. She has ample experience with multiple industries ranging from pharma & healthcare (J&J, Merck, UCB, Agfa, Abbott) to industry (Umicore, ETEX, Aliaxis,Taminco etc.) to financial services (BNP Paribas, KBC, ING, Optima etc.) to consumers and others (Macintosh, Securitas). She has spent 5 years in the US as Faculty Member and Visiting Scholar at the Wharton School, Kellogg Graduate School of Management and Goizueta Business School. “Nothing is as practical as a good theory”.

Marion loves bridging the academic world and the world of business practise.t Her research focuses on the traps companies face when dealing with competitive attacks and fundamental industry shifts. She believes in market-driven organisations that innovate together with their customers to create real customer solutions and which build partner-ecosystems to bring these to the market. Her book Customer Innovation won the 2015 CMI Management Book of the Year Award in the category Innovation & Entrepreneurship.

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