In today’s digital world, jobs, careers and businesses are being created, driven and determined by the social web. Your online persona has become an important component of how others perceive you. How can you leverage social media to build an authentic personal brand and evolve your career in the direction of your choosing?

In this participative workshop, you will learn from the knowledge and personal experience of a seasoned practitioner while being able to share your ideas and stories with peers. You will come away with concrete tips & tricks for improving your personal branding on LinkedIn and an actionable development plan that will help you to define and strengthen your role on social media.