Articles

- J.G. BOCCELLA from MARC

Gender Equality: What Women Are Really Asking Of Men

Most men are not women’s rights activists. Most men are not academics who study gender equity full-time. Neither are most men hateful sexists. There are millions of men who fall somewhere in the middle of this spectrum. And somewhere in the middle of this middle is a group I call the “hidden demographic.”

The hidden demographic comprises men who are not oblivious. They are not in denial about the reality of sexism and gender disparities. They are actually smart, thoughtful men from all walks of life. Unfortunately, these men are largely unengaged in the conversation about gender equity and men supporting women’s leadership. This represents a huge missed opportunity.

To effect change and engage men, we need the right message, delivered to the right audience—the hidden demographic.

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