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- Avivah Wittenberg-Cox from Harvard Business Review

Gender Initiatives Are Culture Change Initiatives

“I wish honestly that I could rewind time and go back and put that women’s equality issue into the culture from the beginning,” says Salesforce CEO Marc Benioff. Benioff’s business is growing hyper fast, and he knows he needs both halves of the population to fuel that growth. But Benioff, and anyone else who has tried to gender balance large organizations, also knows that one of the key obstacles to change is the culture created by the group currently in power.

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