People don’t have to like Hillary Clinton to vote for her. Who likes Donald Trump?
Can any American woman – including Hillary Clinton – be elected president as long as there is a gender gap in “likability”?
Maybe, but it will be a tough slog.
Men who are forceful and competent are seen by both sexes as assertive, worthy of promotion and likable, reports NYU psychologist Madeline Heilman.
Women who are competent and forceful, on the other hand, are seen by both sexes as unlikable, unfeminine, aggressive, conniving and untrustworthy – what Heilman called “your typical constellation of ‘bitchy’ characteristics’”. She added that often, such women are seen as “not just unlikable, but downright awful”.