- Frances Brooks Taplett , Matt Krentz , Miki Tsusaka , and Bernd Ziegler from BCG

Winning the Race for Women in Digital

The demand for digital talent is so huge—and growing so fast—that companies are falling all over themselves in a desperate rush for the next hire. Unfortunately, they are missing a big opportunity by not targeting women more effectively. Women constitute 36% of university graduates in the science, technology, engineering, and math (STEM) disciplines but only 25% of the STEM workforce and just 9% of STEM executive leadership.

Adding more women to the digital workforce will do more than just fill a growing need for talent. BCG research has shown that there are real benefits—both operational and financial—to creating more gender-balanced workforces and leadership teams. Companies in which women are equally represented are more innovative and resilient, and women working at them have higher levels of engagement and ambition.