The JUMP Corporate Hub is the network of the corporate diversity stakeholders
dedicated to the exchange of best practices on gender equality at work.

Previous session

Gender equality: how to build an attractive employer brand without falling into the trap of “gender washing”

Infrabel, Rue de France 91, 1060 Bruxelles

PARTICIPATION COST:

Price per person per session: 350€ VAT excl.

Lunch and coffee break are included. Session summary, presentation, videos and useful readings will be shared with participants after the session

Note: If you are unable to attend, you can exchange your seat with a colleague. If you register to the whole programme, you can exchange your seat with a colleague. Seats are not nominative.

Online registration ORDER FORM

session guest speakers

Dorothy Dalton

Global talent management strategist, CEO 3 Plus International

Caroline Thomaes

Country Leader Benelux, Procter & Gamble

Bart Vandeputte

HR Manager Talent, Infrabel


Many organisations publicly commit to gender balance and inclusion, but closer inspection suggests they talk a good talk but that’s about as far as it goes. They might be compliant with current legislation and market their inclusive brand to attract top talent. They host an event for International Women’s Day and do a Lunch and Learn on awareness training. But the numbers don’t add up. Negative comments appear on social proofing sites and a “pink it and shrink it” product marketing campaign goes wrong.

Join this sessions to learn about the pitfalls of gender washing or “inclusion illusion” and the steps you can take to avoid it, and hear from leading companies in Brussels what their best practices are. Half-way and half- hearted measures can end up damaging your employer brand.

Our expert speaker is Dorothy Dalton, a global talent management strategist, inclusive workplace specialist, coach and trainer. She is the founder of 3Plus International, providing HR Consulting services to organisations seeking to create diverse and inclusive workplaces, including gender balance, focusing on bias conscious talent sourcing, attraction, and retention.

Caroline Thomaes, country leader Benelux of Procter & Gamble, winner of the JUMP Wo.Men@Work Award 2019, will share some of her company’s best practices in terms of employer branding and diversity.

Bart Vandeputte, HR Talent Manager, will share Infrabel’s initiatives to attract female talent with a focus on employer branding in recruitment.

PARTICIPATION COST:

Price per person per session: 350€ VAT excl.

Lunch and coffee break are included. Session summary, presentation, videos and useful readings will be shared with participants after the session

Note: If you are unable to attend, you can exchange your seat with a colleague. If you register to the whole programme, you can exchange your seat with a colleague. Seats are not nominative.

Online registration ORDER FORM

session hosted by

Infrabel

Rue de France 91, 1070 Bruxelles

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