RÚNA MAGNÚS, author of Branding Your X-Factor, is a creative and fast forward thinking lifetime entrepreneur from Iceland.

Runa is known not only for her humour and a keen sense of business insight, but also for her work for helping leaders, entrepreneurs and organisations discover and brand their ‘X-Factor’ – the assets which make them unique – which she says, is often “right in front of your tits.”

Runa played a leading role in Iceland’s National Assembly of 2009 where the nation’s leaders collectively worked together to reinvigorate the country following their economic crash. The group tapped into the values and future vision of the island nation and transformed Iceland’s economy by branding their uniqueness, or their X-factor, as Rúna calls it.

Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this unique assembly became one of the cornerstones of her successful business branding process.

Rúna has transformed her career and currently dedicates her work to supporting business people and their teams to brand their X-Factor to unleash their fullest potential while discovering their natural flow in business and life.

She is a partner at Make Your Mark Global, branding the next global superstars, one of the founding and Wisdom Board Member at ATL Europe – The Associations of Transformational Leaders in Europe, the past vice president for FKA (The Icelandic Association of Women Business Leaders) and Global Ambassador for IWIB (International Women in Business) global association.

She serves on several advisory boards for companies, NGO’s and professional women’s organisations worldwide and is a sought after inspirational personal branding speaker in Europe.