Working in a number of senior positions within Accor and in the hospitality industry in general has taught me one overarching lesson. Namely, that it all comes down to people – their passion, strengths, dreams, and ambition. Within that context, my role is to release the purpose and the positive energy that is in everyone. Ultimately, a people-focused approach is the only way to deliver the transformation we need across the hospitality and leisure industry. Only through cultural transformation will we succeed at bringing the digital, structural and imaginative transformations needed to remain a main player and succeed in our business. I believe in the power of diverse teams. It has been proven that diverse teams bring better business results. Diversity and inclusion were one of my first priorities when, in 2009, I became Accor’s first female Managing Director in the Netherlands, before moving on to larger Benelux positions. I am passionate about making Accor a unique employer in hospitality – by offering a healthy, transparent and daring culture where everyone can work at their best.