Many organisations publicly commit to gender balance and inclusion, but closer inspection suggests they talk a good talk but that’s about as far as it goes. They might be compliant with current legislation and market their inclusive brand to attract top talent. They host an event for International Women’s Day and do a Lunch and Learn on awareness training. But the numbers don’t add up. Negative comments appear on social proofing sites and a “pink it and shrink it” product marketing campaign goes wrong.

Join this sessions to learn about the pitfalls of gender washing or “inclusion illusion” and the steps you can take to avoid it, and hear from leading companies in Brussels what their best practices are. Half-way and half- hearted measures can end up damaging your employer brand.

Our expert speaker is Dorothy Dalton, a global talent management strategist, inclusive workplace specialist, coach and trainer. She is the founder of 3Plus International, providing HR Consulting services to organisations seeking to create diverse and inclusive workplaces, including gender balance, focusing on bias conscious talent sourcing, attraction, and retention.

Caroline Thomaes, country leader Benelux of Procter & Gamble, winner of the JUMP Wo.Men@Work Award 2019, will share some of her company’s best practices in terms of employer branding and diversity.

Bart Vandeputte, HR Talent Manager, will share Infrabel’s initiatives to attract female talent with a focus on employer branding in recruitment.