WHY IS JUMP PINK ?
Our branding colour is a wakeup call : Women deserve equal rights and equal dignity.
For decades, pink is strongly associated with femeninity.
Daring to use pink in a business environment is a bold statement.
Let’s reverse the stigma: Pink can stand for power, ambition, performance and business.
Accepting that pink can be a «business colour too» is being more inclusive to half of the humanity.