Language of the session: English

Gloria Moss brings you cutting edge information on how design and marketing preferences can be optimized for the massive 83% of purchasers who are female. Her research and consultancy shows for the first time that the designs men and women produce and prefer are often poles apart in terms of colour, shape and theme, with each sex showing a massive preference for the creations of its own gender. Since women make up 83% of consumers, the challenge for organizations is how to ensure that Design and Marketing departments deliver products and services that are maximally appealing for this enormous female demographic.

The illustrated talk will bring you the latest information regarding the ways in which the hunter/gatherer lifestyle of our ancestors lives on in modern-day design preferences and how a website can be designed to mirror the design preferences of men and women.

• Highlight the differences between men and women’s visuo-spatial skills
• Understand the implications of hunter-gatherer vision for the staffing of design and marketing departments
• Obtain the Buy-In for this new science and transform the bottom line
• Present how web design can be fashioned around the diverse tastes of customers